You may already know about the importance of backlinks for your blog or website (if not, check out our post about high pagerank backlinks), but did you know that the address those backlinks point to can be as important as where they come from for your SEO? Search engines and web users know that quality content is the most important thing when it comes to deciding where to go for answers online. Deep backlinks show off the breadth of your website content and give web users more opportunities to stumble onto your material.
Deep backlinks are any link from an outside website (such as a blog, review site, or article) that links to a specific page on your website instead of the main page. For example, if you were to link to a specific story on CNN instead of just their home page. When used with appropriate anchor text (the words that users click on to navigate through the link), deep backlinks show users and search engines that you have valuable content about a specific topic. Sites that make use of deep backlinks generally see significantly more traffic through these than the links to their main page.
Deep backlinks work together with a solid internal link structure to help search engines and users explore the entirety of your website. Like building regular backlinks to your website, getting proper deep links in place can be a hassle without the experience of your local SEO company.
