Local SEO is currently the most important thing you can do for your website, and your business. Everyone knows that Google and Google My Business is where you get your traffic and customers from. If you’ve been watching Google you will have noticed the changes for local results. It seems that every 2 or 3 months we get slightly more relevant and more blended results. What this means is that the local results with Google My Business pages are showing up more and more when you search. These results work differently than the standard Organic SEO results.
Google displays search results in a few different ways. For searches that are relevant on the local level, Google will display its search results with useful things like maps and directions, locations, phone numbers, and other locally relevant information. For other searches, Google will display the results with no location-based information displayed. The SEO strategy used to rank in the local results is different than the standard organic results. Everything from NAP (name + address + phone) cleanup to citation site creation is required to get better local rankings.
The strategy for local SEO results:
- Competitive Research
- Keyword Research (which keywords trigger local results)
- Site Structure
- Content Optimization
- Citation Building
- Link Building
- Fresh content every month
The above strategy will get you results. You will start to rank, and show up in the various local results that Google shows. It is a lot of work, each step of that process involves monthly upkeep. Our service is specifically designed to handle this all for you. Let us do the time-consuming work every month, so you can focus on your business and your customers.
Examples of Local and Standard results
(click on images for full-size versions.)
Bing, Yahoo, and Everything Else
Luckily for us, most of the work that gets you local rankings in Google and Google My Business also work for Bing and Yahoo. This means that we don’t have to do double or even triple the work to get results on all three of the big search engines. As you can see below both Bing and Yahoo have very similar results to Google at this point.
Local searches on Bing and Yahoo
(click on images for full-size versions)
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