What is SEO? SEO is art when implemented by professionals. It’s the act of off-site and on-page work to get a website ranking high in Google and other search engines. With a good SEO team behind you, your business will appear in searches and the visits to your website will convert into sales.
Search Engine Optimization at one point was all about outsmarting the search engines engineers, and the software they made. That was the beginning, and it has been many years since that actually worked. In the past decade, Google’s employees have made their tools rank websites that are easier for visitors to use and more intuitive. They want you to make sites and written content for the user, not for the search engine. If your only goal is to rank high, they can tell. The most important thing you should learn in this industry is that we will never be smarter than the engineers these companies hire for many millions of dollars to write their algorithms. So we’ve learned to stop fighting them and start working with them.
Having your site noticed by searchers is the cheapest way to get new customers today. Do you remember ever using a physical phone book? A lot of people can’t. Everyone uses Google, Bing, or Yahoo.
When SEO is implemented right, the traffic it drives to your site will be highly targeted and very valuable. If the SEO on your website isn’t done, or worse it’s done wrong; then you’re just throwing away potential customers. Without a good strategy for SEO in Columbus you are giving up business to your competitors.
This industry changes every few months, the algorithms are always improving. We get asked to take short-term contracts frequently. The only answer here is, of course, no we shouldn’t do 1 month or 2. It isn’t going to be enough time for a site to get and maintain long-term ranks, especially on page 1 of Google. We work hours every month for each of our clients because it is required to win the keywords and website traffic they need to grow their companies.
We provide tips on our website, specifically on our SEO blog. If you feel capable of doing your own SEO then we wish you success. But most entrepreneurs in Columbus are too busy running their businesses to give the necessary amount of time to their sites. That is where we come in, if you don’t have the time to do it right, contact us and we will get the job done for you! Your website is our business if you get more customers we keep happy clients. We are extremely motivated and want to start today. Hire us today for local Columbus SEO Services.