East Lansing SEO Services

Yes, search engine optimization is the best way to attract business. It takes a lot of effort to rank a company properly in local search results. These local results depend on prominence, which is a measure of how well known and trusted your company is in East Lansing and the surrounding area.

Multiple details add to prominence in the eyes of Google: listings, links, and reviews. While Google uses many other points of data to rank your web site, nothing is more critical than these 3:

1. Citations – Mentions of your company that contain your company name, address, and phone number. These start with Google My Business, Yelp, YellowPages, and 45 other listings. The core listings needed to get good rankings locally are made up of those 48 websites, but there are a total of 125 that you will want created and managed to get the highest ranks possible.

2. Positive Reviews – Reviews convince users that your service or product is the best. An estimated 82% of searchers looking for local companies rely on reviews to make decisions. Search engines know this, and because the search engines are focused on better user experience, they use the number of positive reviews to make better search results. The right East Lansing SEO company should help you increase the number of positive reviews for your business listings online.

3. Links – Links have been the root of successful search engine optimization campaigns for over a decade, and nothing has changed here. You still need quality links that are relevant to your website to rank high in search results. Local companies need specific links from strong local groups like the East Lansing Chamber of Commerce or local networking groups like BNI.

At our company, we create and manage your citations for you. We also help you gather reviews and make sure they are posted to the best business listings that will help drive in new customers. In addition to everything else we do as SEO specialists, we also create the most relevant and highest quality backlinks we can for your company every week.

We have been building websites since the early 90s and optimizing them for search engines before SEO was a term people used. Our years of experience will get your business results. We spend our mornings studiying up on the latest trends in our industry including changes to the search engines themselves and new SEO tools that might help us work faster and smarter. Our commitment makes sure you are getting the best work possible.

We have helped every category of business, from non-profits to large multi-national conglomerates and back to little mom and pop stores on Main St. We love our jobs, and can’t imagine doing anything else. You will see this when working with us.

Less than half of the local company profiles on Google My Business, the ones that can show up on the maps in search results, are claimed by their owners. The rest are automated and not optimized. As you can see, most of your competition haven’t claimed their profiles. In almost every city, in nearly every industry, SEO will get you to the front page with an affordable budget.

If your competitors have done some basic work and claimed their business listing, and maybe even done some optimization of their site, you can still move ahead of them by hiring an experienced SEO company like ours. Search engines like Google change their ranking factors every times a year, your competitors will fall behind while we keep your campaign up to date with the latest ranking factors. That means more customers for your company.

With simple SEO pricing we know there isn’t a better deal on search engine optimization. With many years of experience, and work in the field, we will get your site ranked and your business more customers.