Grand Rapids SEO Services

Yes, search engine optimization is a great way to get business. It takes a lot of effort and time to rank properly in local results. These results depend on prominence, which is a measurement of how well known and trusted your company is in Grand Rapids and the surrounding area.

Many factors contribute to prominence in the eyes of a search engine: listings, backlinks, and customer reviews. While search engines use many other data points to rank your site, nothing is more important than these three things:

1. Citations/Listings – These are mentions of your company that contain your company name, address, and phone number. These start with Google My Business, Yelp, YellowPages, and 48 total sites. The core citations needed to rank well locally are made up of those 48 websites, however there are a total of 125 that you should have created and managed to secure the highest ranks possible.

2. Customer Reviews – Reviews convince users that your service or product is the best choice. An estimated 82% of people searching for local businesses rely on customer reviews to make decisions. Google knows this, and because the search engines are focused on better user experience, they count positive reviews to make better search results. The right Grand Rapids SEO company can help you increase the number of positive reviews for your business listings online.

3. Links – Backlinks have been the mainstay of successful search engine optimization campaigns for 20 years, and thats not going to change anytime soon. You still need quality backlinks that are relevant to your site so it can rank high in search results. Local businesses need good links from strong local groups like the Grand Rapids Chamber of Commerce or local groups like BNI.

Here at our SEO firm, we create and maintain your listings for you. Our team will help you gather customer reviews and make sure they are placed on the right profiles that will help drive in new customers. Along with everything else we do as SEO experts, we also work to create the highest quality and most relevant backlinks we can for your company every month.

We have been building websites since 1993 and optimizing them for search engines before SEO was a term people used. Our decades of experience will get your company results. We spend our mornings reading up on the latest trends in our industry like changes to the search engines or new tools that might help us rank your sites faster. This dedication makes sure you are getting the best ranks possible.

We’ve helped every category of business, from non-profits to large international companies and back to little mom and pop stores on Main St. We love this job, and can’t imagine doing anything else. And we think you’ll see this after hiring us.

Less than half of the local business profiles on Google My Business, the ones that can show up in the search results on the map, are maintained and claimed by their owners. The rest are automated and not optimized. As you can see, most of your competition aren’t doing SEO either. In almost every city, in nearly every industry, search engine optimization will get you to the front page with an affordable budget.

If competitors have done some basic work and claimed their company profile, and maybe even done a little on-page of their site, you can still move ahead of them by hiring an experienced SEO company like ours. With the search engines changing their ranking algorithms a few times a year, your competition will fall behind while we keep you up to date with the latest ranking factors. That leads to more customers for you.

With affordable SEO pricing we’re sure you won’t find a better deal on SEO. With many years of experience, and work in the field, we will get your site ranked and your business more paying customers.