Kalamazoo SEO Services

Yes, local search engine optimization is a great way to attract customers. It takes a lot of effort to rank a website properly in local search results. These results depend on prominence, which is a measure of how well known and trusted your company is in Kalamazoo and the general area.

Multiple factors add to local prominence in the eyes of a search engine: citations, links, and reviews. While Google uses many points of data to rank your web site, nothing is more important than these three things:

1. Citations/Listings – These are mentions of your local business that have your company name, address, and phone number. These start with Google My Business, Yelp, Local.com, and 45 other sites. The core listings needed to rank well locally are made up of those 48 websites, however there are about 125 more that you should have created and managed to ensure the best ranks possible.

2. Customer Reviews – Reviews show users that your service or product is great. An estimated 82% of searchers looking for local businesses rely on customer reviews to help make decisions. Google knows this, and because they are focused on user experience, they use the number of positive reviews to develop better search results. The right Kalamazoo SEO firm should help you get and manage reviews for your business profiles online.

3. Links – Links have been the backbone of successful SEO campaigns for two decades, and nothing has changed here. You need quality backlinks that are relevant to your website that will help it rank high in search results. Local companies need specific links from important groups like the Kalamazoo Chamber of Commerce or local groups like BNI.

Here at our company, we build and maintain your listings for you. Our team will help you gather customer reviews and make sure they are posted to the right business listings that will help drive in new customers. In addition to everything else we do as search engine optimization experts, we also create the highest quality and most relevant backlinks we can for your company every month.

We have been building websites since the early 90s and optimizing them for search engines before search engine optimization was a term people used. Our experience will deliver your company results. We spend our mornings studiying up on daily news in the industry including changes to the search engines themselves and new SEO tools that might help us work faster and smarter. This commitment makes sure you’re getting the best work possible.

We’ve helped every business niche, from non-profits to large multi-national conglomerates all the way back to little stores on Main St. We love our jobs, and can’t imagine doing anything else. And we think you’ll see this after hiring us.

Only 44% of the local business profiles on Google, the ones that can show up in the search results on the map, are claimed. The other 56% are automated profiles and not optimized. This shows most of your competition aren’t doing SEO either. In nearly every industry, in almost every city, search engine optimization will get you to the front page with an affordable budget.

If your competitors have done the basics and claimed their business listing, and done a little on-site of their website, you can still move ahead of them quickly by hiring an experienced SEO company like ours. Search engines change their ranking algorithms a few times a year, your competition will fall behind while we keep you up to date with the latest trends. That leads to more sales for your company.

With simple SEO pricing we know you won’t find a better deal on SEO. With our decades of experience, and dedication to the field, we will get your website optimized and your company more customers.