Lake Forest SEO Services

Yes, search engine optimization is a great way to attract new customers. It takes a lot of effort and time to rank a website properly for local results. Local search results depend on prominence, which is a measurement of how well known and trusted your company is in Lake Forest and the general area.

Many details add to prominence in the eyes of a search engine: listings, links, and reviews. While Google uses many points of data to rank your site, nothing is more critical than these:

1. Citations/Listings – These are mentions of your local business that have your business name, address, and phone number. These start with Google My Business, Yelp, Local.com, and 45 other sites. The core listings needed to get good rankings locally are made up of those 48 websites, however there are about 125 more that you will want created and managed to secure the highest ranks possible.

2. Customer Reviews – Reviews show users that your service or product is the best choice. An estimated 82% of people searching for local businesses rely on customer reviews to help make their decisions. Google knows this, and because the search engines are focused on great user experience, they count positive reviews to develop better search results. A great Lake Forest SEO firm can help you get and manage positive reviews for your company profiles online.

3. Links – Backlinks have been the root of successful SEO campaigns for 15 years, and thats not going to change anytime soon. You need quality links that are relevant to your site to rank high in the search results. Local companies need specific links from important groups like the Lake Forest Chamber of Commerce or local networking groups like BNI.

Here at our SEO firm, we create and manage your citations for you. Our team will help you gather reviews and make sure they are placed on the best profiles that will help drive in new business. In addition to everything else we do as SEO specialists, we also work to build the highest quality and most relevant backlinks we can for your company every week.

We have been building websites since the early 90s and optimizing them for search engines before SEO was a term people used. Our years of experience will deliver you results. We spend our mornings reading up on the latest news in the industry like changes to the search engines or new SEO tools that might help us rank your sites faster. Our commitment makes sure you’re getting the best ranks possible.

We’ve helped every type of business, from non-profits to large international companies all the way back to little stores on Main St. We love our jobs, and can’t imagine doing anything else. You will see this when working with us.

Less than half of the local business profiles on Google, the ones that can show up on the maps in search results, are maintained and claimed by their owners. The other 56% are automated profiles and not optimized. This means most of the competition haven’t claimed their profiles and aren’t doing SEO either. In almost every city, in nearly every industry, search engine optimization will move you to the front page with an affordable budget.

If competitors have done the basics and claimed their business listing, and maybe even done some optimization of their site, you can still get ahead of them quickly by hiring an experienced SEO company like ours. Search engines like Google change their ranking factors multiple times a year, your competition will fall behind and lose rankings while your website is kept up to date with the latest trends and ranking factors. That leads to more customers for you.

With affordable SEO pricing we’re sure you won’t find a better deal on search engine optimization. With our decades of experience, and dedication to the field, we will get your website ranked and your business more sales.