Lancaster SEO Services

Yes, search engine optimization is an awesome way to grow your company. It takes a lot of effort to rank properly for local search results. These results depend on prominence, which is a measure of how trusted and well known your business is in Lancaster and the general area.

Many details contribute to prominence in Google’s algorithm: citations, backlinks, and reviews. While Google uses many points of data to rank your website, nothing is more important than these:

1. Citations/Listings – These are mentions of your local business that have your company name, address, and phone number. You need Google My Business, Yelp, Local.com, and 48 total sites. The core listings needed to rank well locally are made up of those 48 listing sites, however there are over 100 more that you will want created and managed to get the highest ranks possible.

2. Customer Reviews – Reviews prove to users that your service or product is excellent. An estimated 82% of people searching for local businesses rely on customer reviews to make decisions. Google knows this, and because they are focused on better user experience, they calculate the value of positive reviews to develop better search results. A great Lancaster SEO company can help you get and manage reviews for your company profiles online.

3. Links – Backlinks have been the backbone of successful search engine optimization campaigns for 20 years, and thats not going to change anytime soon. You still need quality links that are relevant to your site to rank high in search engines. Local businesses need links from strong local groups like the Lancaster Chamber of Commerce or local networking groups like BNI.

At our company, we build and manage your listings for you. We also help you get reviews and make sure they are posted to the best business listings that will help drive in new business. In addition to everything else we do as SEO experts, we also build the most relevant and highest quality backlinks we can for your company every week.

We have been creating websites since the early 90s and optimizing them for search engines before SEO was a term people used. Our experience will get your company results. We spend our mornings reading up on daily trends in our industry like changes to the search engines themselves and new SEO tools that might help us work faster and smarter. This dedication makes sure you are getting the best ranks possible.

We have helped every category of business, from non-profits to large multi-national conglomerates and back to little mom and pop stores on Main St. We love our jobs, and can’t imagine doing anything else. You will see this when working with us.

Less than half of the company profiles on Google My Business, the local entries on the maps in search results, are claimed. The rest were created automatically and not optimized. This shows most of the competition haven’t claimed their profiles and aren’t doing SEO either. In nearly every industry, in almost every city, SEO will get you to the front page with the right size budget.

For your competitors that have done some basic work and claimed their business listing, and done a little optimization of their site, you can still move ahead of them affordably by hiring SEO experts like us. Google and other search engines change their ranking factors a few times a year, your competitors will fall behind while we keep your campaign up to date with the latest trends and ranking factors. That leads to more customers for you.

With affordable SEO pricing we’re sure there isn’t a better deal on Local SEO. With many years of experience, and dedication to the field, we will get your site ranked and your business more customers.