Lancaster SEO Services

Yes, local SEO is the best way to attract business. It takes a lot of effort to rank your company properly in local results. These results depend on prominence, which is a measure of how trusted and well known your company is in Lancaster and the surrounding area.

Multiple factors add to prominence in the eyes of Google: citations, links, and reviews. While search engines use many other data points to rank your site, none are more critical than these 3:

1. Citations – These are mentions of your company that have your company name, address, and phone number. You need Google My Business, Yelp, Local.com, and 48 total sites. The core citations needed to rank well locally are made up of those 48 websites, however there are over 100 more that you should have created and managed to ensure the highest ranks possible.

2. Positive Reviews – Reviews prove to users that your service or product is great. An estimated 82% of searchers looking for local companies rely on customer reviews to make their decisions. Google knows this, and because the search engines are focused on user experience, they count positive reviews to produce better search results. The right Lancaster SEO company will help you get more positive reviews for your company listings online.

3. Links – Backlinks have been the backbone of successful SEO campaigns for over a decade, and thats not going to change soon. You still need quality backlinks that are relevant to your site that will help it rank high in search results. Local companies need specific links from important groups like the Lancaster Chamber of Commerce or local groups like BNI.

Here at Local SEO Company, we build and manage your citations for you. We also help you gather reviews and make sure they are posted to the best profiles to drive in new business. In addition to everything else we do as search engine optimization specialists, we also work to build the highest quality and most relevant backlinks we can for your business every week.

We have been creating websites since the early 90s and optimizing them for search engines before SEO was a term people used. Our experience will deliver your company results. Every morning we spend studiying up on daily news in the industry like changes to the search engines or new tools that might help us do our jobs better. This commitment makes sure you’re getting the best ranks possible.

We have helped every business type, from non-profits to large multi-national conglomerates all the way back to little mom and pop stores on Main St. We love this job, and wouldn’t want to be doing anything else. You will see this after hiring us.

Only 44% of the local business profiles on Google, the local entries in the search results on the map, are claimed by their owners. The rest are automated and not optimized. As you can see, most of your competition aren’t doing SEO either. In nearly every industry, in almost every city, SEO will get you to the first page of results with the right size budget.

For your competitors that have done the basics and claimed their profiles, and done some on-site of their site, you can still move ahead of them by hiring SEO experts like us. Search engines like Google change their ranking algorithms multiple times a year, your competition will fall behind and lose rankings while your SEO is kept up to date with the latest trends and ranking factors. That means more business for your company.

With simple, affordable SEO pricing we know you won’t find a better deal on Local SEO. With years of experience, and work in the field, we will get your site optimized and your company more paying customers.