What is SEO? SEO is art when implemented by experts. It’s the art of on-site and off-site work to get a site ranking high in search engines like Google. With a good SEO team behind you, your company will appear in searches and the traffic to your website will turn into new customers.
SEO at one point was all about beating the search engines engineers, and the algorithms they made. That was the beginning, and it has been many years since that was an easy task. Over the past 10 years, Google’s search team have worked hard to make their algorithms rank sites that are easier to use and more intuitive. They want you to make websites and written content for your users, not for the search engine. If your first goal is to get high rankings, they can tell. The most important thing anyone can learn in the SEO industry is that we’ll never be more intelligent than the engineers these companies hire for many millions of dollars to write their software. So we’ve learned to stop fighting them and start working with them.
Getting your website noticed by searchers is the cheapest way to get new sales today. Can you recall ever using a real phone book? Most people can’t. People only use Google, Bing, or Yahoo.
When SEO gets done properly, the visitors it brings to your website will be highly targeted and extremely valuable. If the SEO work on your site isn’t done at all, or worse it’s done wrong; then you are just throwing away potential customers. Without a great strategy for Local Search Engine Optimization in Lansing you are giving up business to your competitors.
This industry changes every few months, the search engines like Google are always getting better. We are asked about short-term contracts all the time. The correct answer here is, of course, no we shouldn’t do 1 month or 2. It isn’t going to be enough time for a site to get and hold on to long-term ranks, especially on page 1 of Google. We work hours every month for each of our customers because it is essential to win and maintain the keywords and website visitors they need to grow their businesses.
We offer tips on our site, specifically on our blog. If you feel up to the task of doing your own SEO then we wish you all the success in the world. However, most business owners in Lansing are too busy running their companies to give the necessary amount of time to their sites. That’s where we come in, if you don’t have the time to do it right, hire us and we’ll get it all done for you! Your success is our business if you make more sales we keep happy clients. We are highly motivated and want to start today. Hire us today for local Lansing SEO Services.