Lawrence SEO Services

Yes, local SEO is a great way to attract customers. It takes a lot of effort to rank a website properly in local search results. Local search results depend on prominence, which is a measure of how well known and trusted your business is in Lawrence and the surrounding area.

Many factors contribute to prominence in a search engines algorithm: citations, backlinks, and customer reviews. While Google uses many data points to rank your web site, nothing is more critical than these three things:

1. Citations/Listings – These are mentions of your local business that contain your company name, address, and phone number. You need Google My Business, Yelp, Local.com, and 45 other listings. The core listings needed to rank well locally are made up of those 48 websites, however there are over 100 more that you will want created and managed to secure the highest ranks possible.

2. Reviews – Reviews show users that your service or product is the best choice. An estimated 82% of searchers looking for local businesses rely on customer reviews to help make decisions. Google knows this, and because the search engines are focused on user experience, they use the number of positive reviews to produce better search results. The right Lawrence SEO company will help you get and manage reviews for your company profiles online.

3. Backlinks – Backlinks have been the mainstay of successful SEO campaigns for 20 years, and nothing has changed here. You still need quality links that are relevant to your site so it can rank high in search results. Local companies need links from important groups like the Lawrence Chamber of Commerce or local groups like BNI.

Here at our SEO firm, we build and maintain your listings for you. We also help you get reviews and make sure they are placed on the best profiles to drive in new business. In addition to everything else we do as SEO experts, we also work to build the highest quality and most relevant backlinks we can for your company every week.

We have been building websites since the early 90s and optimizing them for search engines before search engine optimization was a term people used. Our experience will get your company results. Every morning we spend reading up on daily news in the industry including changes to the search engines themselves and new tools that might help us rank your sites faster. This dedication makes sure you’re getting the best ranks possible.

We have helped every type of business, from non-profits to large multi-national conglomerates all the way back to little mom and pop stores on Main St. We love our jobs, and can’t imagine doing anything else. And we think you’ll see this after hiring us.

Less than half of the local business profiles on Google My Business, the ones that can show up in the search results on the map, are claimed. The rest are automated and not optimized. This shows most of your competition haven’t claimed their profiles. In nearly every industry, in almost every city, search engine optimization will move you to the first page of results with the right size budget.

If competitors have done basic local SEO and claimed their company profile, and maybe even done a little on-site of their website, you can still move ahead of them quickly by hiring an experienced SEO company like ours. With the search engines changing their ranking factors every times a year, your competitors will fall behind and lose rankings while we keep your campaign up to date with the latest trends. That means more customers for your company.

With affordable SEO pricing we’re sure you won’t find a better deal on SEO. With many years of experience, and dedication to the field, we will get your website optimized and your company more paying customers.