Santa Barbara SEO Services

Yes, local search engine optimization is the best way to get business. It takes a lot of effort to rank your business properly for local search results. These results depend on prominence, which is a measurement of how well known and trusted your business is in Santa Barbara and the general area.

Multiple factors add to local prominence in Google’s algorithm: citations, backlinks, and reviews. While search engines use multiple data points to rank your website, none are more important than these:

1. Citations/Listings – Mentions of your company that contain your business name, address, and phone number. You need Google My Business, Yelp, YellowPages, and 48 total listings. The core citations needed to rank well locally are made up of those 48 listing sites, but there are about 125 more that you should have created and managed to get the best ranks possible.

2. Reviews – Reviews convince users that your service or product is great. An estimated 82% of people searching for local companies rely on reviews to help make their decisions. Search engines know this, and because the search engines are focused on user experience, they use the number of positive reviews to make better search results. A great Santa Barbara SEO company should help you get and manage positive reviews for your business listings online.

3. Backlinks – Links have been the root of successful SEO campaigns for 20 years, and thats not going to change anytime soon. You need quality backlinks that are relevant to your website so it can rank high in search results. Local companies need specific links from important groups like the Santa Barbara Chamber of Commerce or local groups like BNI.

Here at our SEO firm, we build and manage your citations for you. Our team will help you get reviews and make sure they are placed on the right profiles that will help drive in new customers. Along with everything else we do as SEO experts, we also create the highest quality and most relevant backlinks we can for your business every week.

We have been building websites since the early 90s and optimizing them for search engines before SEO was a term people used. Our years of experience will deliver your business results. Every morning we spend reading up on daily trends in the industry including changes to the search engines or new tools that might help us rank your sites faster. Our dedication to the job makes sure you are getting the best ranks possible.

We’ve helped every business type, from non-profits to large multi-national conglomerates and back to little mom and pop stores on Main St. We love our jobs, and can’t imagine doing anything else. And we think you’ll see this after hiring us.

Less than half of the business profiles on Google, the ones that can show up in the search results on the map, are maintained and claimed by their owners. The other 56% were created automatically and not optimized. This shows most of your competition aren’t doing SEO either. In almost every city, in nearly every industry, SEO will get you to the first page of results with the right size budget.

If your competitors have done some basic work and claimed their business listing, and done a little on-site of their website, you can still get ahead of them quickly by hiring SEO experts like us. Google and other search engines change their ranking factors a few times a year, your competition will fall behind while we keep you up to date with the latest trends and ranking factors. That means more sales for your company.

With simple, affordable SEO pricing we know you won’t find a better deal on Local Search Engine Optimization. With our decades of experience, and dedication to the field, we will get your site ranked and your company more customers.