B2B SEO Explained

Business to business SEO differs in many ways from business to customer. With B2C the sales cycle is shorter. Most of the time you are hoping the new customer clicks a button and pays on their first visit to your website. B2B SEO strategy is all about long-term content marketing to decision makers at larger companies.

Larger companies use traditional marketing efforts. Their digital marketing strategy usually mirrors the old direct sales, channel partnership and word of mouth sales methods. With B2B SEO we must support these traditional sales channels.

B2B SEO
B2B Content Marketing

Content is King

Best practices for B2B SEO are focusing on content generation, organic search, link building, and lead generation. 61% of B2B purchases happen after multiple web searches by decision makers. The right B2B SEO strategy is writing great content that ranks well in organic search results and grabs these companies attention. The content itself has to be informative and prove your expert status.

Lead Generation

The best sales channel for real-life B2B companies is word of mouth referrals. For B2B SEO this is replaced by online reviews and customer testimonials. We provide the tools for our clients to gather these reviews from their customers and get them added to the relevant review sites.

Another significant difference from standard B2C digital marketing is the need for multiple touch points for B2B companies. To help with this, lead generation has to be built into every landing page, and marketing automation must be built to handle onboarding new leads.

B2B Lead Generation

Content Creation

Using AI to figure out why other sites are ahead of yours, we analyze their content and create better posts on your website to move up.

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Optimization

On-page optimization is one of the most important aspects of a successful SEO campaign. This is how you tell Google what a page is about.

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Backlink Creation

Vital for building trust and proving to search engines that you are what searchers are looking for, we build new backlinks every month.

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Competitor Analysis

Analyzing your competitors and why they are outranking you is our specialty. We run many complex tools to gather and test every important data point.

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Optimal User Experience

SEO is about providing the user with the friendliest, fastest, best experience possible. Through using a search engine. users are able to search out what they are looking for, making both parties happy. Happy customers are always important.

Optimal Reach

For some reason, people place their trust in search engines above all else. So, if Google places John’s Pizzeria in a top search spot, then the user trusts that they have earned their spot on the top page. If your website is not ranking on the first page, then you aren’t receiving the reach available to you.

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