Why Content Marketing?

SEO and Content Marketing go together like peanut butter and jelly. You can have one without the other, but they’re better together. Creating good content takes time and effort, and we’re here to help with that. There are five major areas that Content Marketing can help your company with: customer relations, lead generating and nurturing, brand awareness, search engine optimization for more traffic and conversions, and improving industry prominence and expert status.

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Content Marketing

Customer Relations

This allows you to speak directly to your customers. Appropriately utilized you will build more trust in your company through well-written articles spread through the channels your customers view.

Lead Generation

Your company needs customers, and lead generation takes a lot of effort. The easiest way to generate quality leads is with quality content. The right content will rank well in Google and convince visitors to contact your company.

Brand Awareness

Branding is complicated. It doesn’t look like it to non-marketers, but it takes creative talent, focus, untold hours of planning, and a consistent message. Content marketing takes that work and shows it to the world to build brand awareness.

Increase Traffic and Conversions

Good content shows up in search results. Evergreen content ranks well for years. Writing well researched and informative content is the best traffic generator a website can have. If the material is easy to read, understandable, and your visitors trust it they will convert to customers at much higher rates.

Improve Industry Prominence

Winning long-term clients and longevity in your industry comes down to work ethic, skill, and your expert status. You need content that proves your an expert and shows visitors and peers that they should be paying attention to your work. You need to market that content to the audience, and we can help.

Content Creation

Using AI to figure out why other sites are ahead of yours, we analyze their content and create better posts on your website to move up.

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Optimization

On-page optimization is one of the most important aspects of a successful SEO campaign. This is how you tell Google what a page is about.

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Backlink Creation

Vital for building trust and proving to search engines that you are what searchers are looking for, we build new backlinks every month.

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Competitor Analysis

Analyzing your competitors and why they are outranking you is our specialty. We run many complex tools to gather and test every important data point.

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What is the SEO and Content Marketing Process?

1. Keyword Research

It all starts with research. What keywords are going to drive in traffic? Which topics do others use to build trust? Figuring this out is the first step.

2. SEO Title

A good title gets Google’s attention, a great title gets prospective customers attention. The title has to have the right keyword, be legible and get clicks.

3. Writing

Writing good content is a talent, not everyone is a writer. We have expert writers and the right tools to make content people will read.

4. Distribution

Creating fantastic content is only half the battle. Once posted to your site, you need to share it with the world. We use tools like Buffer and Quuu to get your content seen.

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