SEO Web Design
SEO Web Design: Early on in the Search Engine Optimization game, you could shove keywords all over the place without care. But as time passed Google got smarter. Google and Bing now identify content written explicitly for SEO and devalue it. Search engines want you to write content for your visitors and potential clients, not for rankings.
Content is king, we have all heard this, but in the SEO game, it is the truth. The most significant ranking factor for any website is how targeted your content is to the customers intent. It’s not just about keyword density anymore. Google wants to know that your site answers the user’s question. Making sure the search engines like your content requires hours of content optimization on every page of your website to get it perfect.
Along with content optimization, you need a site structure that is easy to navigate and understand. Which pages on your website should link to other pages on your website? Are there any pages that ended up orphaned? Orphaned pages on your site have no links going to them, something hard for search engines to find. There is a lot of work that goes into building proper site structure.
Here at Local SEO Company, we meet all of your SEO needs. From Local SEO to Organic, web design and more, we have your back. We’re not just kids playing in the sand; we’re a team of experienced web design professionals armed to the teeth with precision tools, and an endless supply of ambition.
Search Engine Optimization Techniques
As we explain more thoroughly in our SEO guide, there are some essential components to a Search Engine Optimization campaign. One being on-site optimization. If your site itself is not perfectly optimized for a set of targeted keywords than you’re missing out on a lot of potential business. Secondly, building a large and diverse backlink profile full of high quality and authority backlinks leading to your site is necessary to rank well.
- Keyword Research & Analysis
- Competitive Analysis
- Website Analysis
- Structural Optimization
- Code Optimization
- Content Optimization
- Link Building
No matter who you are, we aim to please. If you’d like to learn more about SEO and the components required for launching a successful campaign, check out our Learning SEO guide. Or, if you are looking to get a free SEO analysis of where you stand in the rankings and how optimized your site is, get a free report from us today. Perhaps you know where you stand, and know you need help with Search Engine Optimization and would like to see some powerful traffic generating results done right by professionals who know what they’re doing? If so, check out our pricing information or contact us for further assistance!
Web Design needed? Through a partnership with our sister company Mystic Valley Designs, you can now have your website developed by professional web designers who have been interviewed and approved by our team. They have 28 combined years of experience in web designing, and they take pride in the outcome of their work. By contracting with them, you will be working with dedicated designers who will deliver you a product you will be proud to call your website!
The Ability to Convert Traffic into Customers, Clients, and Users
In SEO, you commonly have a targeted keyword that links to a page on your site highly relevant to that keyword. That keyword might be something like “local seo service” or even “vacuum repair”, and the page you optimize for it will ideally be high on the first page of the Google search results (or Bing, Yahoo etc). Which means the people clicking that result in the SERP (Search Engine Results Page) searched for that keyword and are now headed to your site as a prospective buyer for the product or service searched for.
So what’s next? In the best case scenario, the page the searcher is brought to, known as a landing page, should tell the prospective buyer everything they want to know about the product or service, and give them an effective Call to Action (such as a contact form where the customer can enter their contact details to be contacted by the seller, or a free report request form etc). In most instances these pages are intended to generate leads or make a sale. The design implemented plays a crucial role in the success in those conversions. Key features should stick out, and the call to action should be prominent and easy to use.
Informative and Efficient Pages About Your Product or Service
The design should be very functional and productive at reaching the overall goal to the page. If the function of the site is a monetized blog, then the design should enhance the content area, and employ the best layout for getting a high CTR (Click Through Rate) on the ads/products the page shows.
If the function of the site is to sell services, than there should be ample room for service explanations, testimonials, example media and a convenient direct way to contact the service provider. If the site is there to sell products, weather it be digital or physical products, than the site’s design needs to support a nice clean layout for product pages and listing pages.
The design should enhance the navigational features for categories and other product searching tools. Lastly it should include a trust worthy checkout page/cart design that makes customers feel safe in entering their personal information
Branding and a Professional Image
Brands are important, now more than ever. With the help of social media and mass communication, companies interact with their customers a lot more than previously. Companies spend time and effort creating a presence on sites like Facebook and Twitter, and allow their brand to be exposed to many customers eager to communicate. The more this happens, the more brand loyalty comes into play. If a customer is happy with your composure and your values run parallel to yours, a sort of bond of trust begins to form. If your image is rude, unprofessional, unintelligible, over confident or ignorant or all of these things, the customer will likely be turned off to your brand and may even decide to avoid it.
Branding your business to a catchy logo, slogan, and color scheme is what gives you a memorable name. Your composure, the language you use in business and in social environments, and the values you express are what gives that brand a voice.
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