There are two categories of things in which a technical analysis. They are Accessibility and Indexability. Also, even though they go hand in hand with one another, they must be done in order. You wouldn’t start building your house without providing a stable foundation first would you?

Accessibility

So, first is accessibility, which refers Google’s and the user’s ability to access the website. If all of your potential visitors are unable to see your pages, then creating new content is a waste of time. First of all, you must check your robot.txt file and robot meta tags. They are both very important features which can cause restrictions on visitors attempting to visit areas of your website. Also, they both must be checked manually to make sure everything is ok. Another important aspect are your Redirects. Sometimes, you might delete or relocate some of your content. However, this now means that crawlers are no longer able to access the new page. So, you must change the redirect to the new location. These are just two of many ways you can increase the speed, and the overall accessibility of your website.

Indexability

As a result of finishing with Accessibility, you are now ready to move on to Indexability. Remember, accessibility refers to crawlers being able to access your page. So, indexability refers to those pages now being presented within the search engine after being accessed. You might be wondering why robot crawlers are able to see the pages while users are not. In most cases, your problems are due to a Google Penalty. If you are a big corporation, then yes, you will be indexed almost instantaneously. However, if you are an individual blogger who occasionally posts content, you will find that it will take you much longer to be indexed. But, that doesn’t mean it is time to panic because most of the causes behind receiving a Google Penalty require minor fixes. Nevertheless, it is an issue which must be resolved. Once fixed, you can apply to Google for reconsideration.

So, there are only two ways to view on-page analysis. General content issues and individual page issues. Now that the beginning technical part is over it is time to consider the pages themselves. Being able to access the page doesn’t matter if the content and structure of each page isn’t written properly.

General Content Issues

General content issues, from an SEO perspective, applies to making sure you do not have various conflicting topics that are not relevant to the main idea of your site. Another major issue involves keyword stuffing and duplicate content. People don’t realize that even though they have realized the topics which drive traffic to their site, doesn’t mean it can just be done recklessly.

This is how you produce duplicate content, therefore, penalizing your site by having it index more than one page for the keyword. Also, when a keyword is trying to be won on multiple pages, you run into keyword stuffing. Your site doesn’t get the same quality score when you have two or more pages splitting the juice for one of your keywords.

Individual Page Issues

While individual page issues refers to the way each page has been written and structured. So, it is necessary to emphasize about how each article must be well-structured, with the end goal of the site constantly in mind. Also,  links are also extremely important in regards to individual page issues. Due to that, people hate having to link out to other sites and give their competition resources.

However, SEO experts know better. Also, having a clean, easy to read URL is extremely important. It needs to describe the content on the page properly and briefly while also including the keyword itself. As a result, having your keyword being the title of your page and having it be short as well is very important to winning your keyword. There are so many little tips and tricks like this that assist you in ultimately improving the overall status of your website.

So, everything ultimately comes down to the strength of your website. Basically all the work has been done within the first two steps, however, off-page analysis refers to how popular your website is, whether people are linking to you, and from what sites are linking to you. Its all about the trust factor. Are people trusting you in terms if SEO. In other words, are you steering clear of all negative SEO practices (Black Hat SEO). Google is constantly improving itself making it so that there is a less chance of trick/beating the system. Therefore, being trustworthy is not only goof for your reputation, but also for search engine purposes. This is just like normal business, being involved with unlawful practices can come back to hurt you in the long run.

After all the internal issues are resolved, you are now prepared to tackle keyword analysis. In SEO, keyword research and competitive analysis are the same thing. You literally cannot do one with out doing the other at the same time. For example, by researching a keyword, you are seeing the results of your competition as the results of your research. Your ideal keywords should be in the medium difficult range, with at least medium volume, while also being relevant to the main idea of your website. Here at Local SEO Company we use many tools to assist us in providing our clients with the best work possible. Having your analysis’ done by tools creates the level of speed you are not use to in research. Google keyword planner is the best tool to start with, however, buying or subscribing to all these tools can be expensive. So, hiring a firm to do all your SEO work can be not only a lot less expensive, but also very time consuming.

SEO auditing is a very crucial process to assist with imorovint the overall rating of your website. People who wish to make their blogging careers take off believe that content is the most important thing. While it is still very important, there are many other factors involved as well. With SEO audits, you can find some of those problems and find out what you need to improve it. Or, you can contact us now and have us provide you with 24/7 SEO support.