History Of The Hashtag
The use of the #hashtag first appeared when it was introduced on Twitter. However, it was quickly implemented throughout all social media platforms. Also, this idea was first declined by Twitter, but turned into a common use in 2007 thanks to #SanDiegoFire. After that, hashtagging became the latest and greatest thing. From important hashtags such as #LocalSEOCOmpanyIsAwesome to not so important ones like #JustBoughtACoke. Now, users and brands use hashtags to cover serious political and entertainment events. Hashtagging took off almost immediately once backed by Twitter.
#Hashtags are no longer just a method for discovering the latest trending topic, they now allow you to drive consistent traffic to your site through proper usage. Google has even begun to incorporate hashtags into results in a very unique way. You can now even search for hashtags on Google. It will provide you with a search result list of Google+ posts containing hashtags and links to other hashtag feeds such as Twitter and Twitter,
Can Your Business Use This To An Advantage?
So, can your business use this to its advantage? By incorporating proper hashtags into your social media you will receive more opportunities to show up in Google’s search results. Well placed hashtags in your blog titles, Facebook posts, Google+ posts, and/or Twitter posts will create that additional way to be found. It will provide your brand with more opportunities for exposure. For example, if you Google “Pepsi” it will show you results which link you to their website. However, if you search #Pepsi, you will receive results of Google+ posts which contain the hashtag, as well as multiple links to their social media pages.
As a result, finding information by searching for specific hashtags has become a new, and popular form of communication. Now more then ever people are using hashtags to search out new information. This is a relatively new way to search for information, however, it is a method which your brand will be able to take advantage of. It is very easy to know how to market to your audience when you can learn everything about them through a hashtag search.