Reviews And Ratings
Google has made it very clear that “content is king”. However, in the world of Google local SEO, it is clear that reviews are king. When clicked on, they typically search results display red star ratings, which are also available on Google+ pages, search results and on the map itself. The most important advice we have heard is to focus on acquiring reviews. It is a major factor that the user will have to rely on. Think of it, would you contact a company with 1 star or 5?
Google has also made it clear that the need for a Google+ page is extremely relevant to online marketing now more than ever. The more you use Google Maps, the more accurate it will be as an acting guide for your search results based on your company’s previous ratings and reviews. All of which are collected through Google+. This is a very useful tool.
Google’s Local Search Engine Algorithm
Quite different from the earlier Panda and Penguin updates, the new algorithm focuses more on Pigeon. As a result of the update, the algorithm aims to present its searchers with higher quality and more relevant local search results. It is extremely important to understand how it could impact your business’ search results. Also, what roles you must play in order to keep it maintained as well as constantly improving your local search listings to meet the qualifications of the new update.
Put in simple terms, the new Pigeon algorithm update returns the user experience to the basics in terms of the ranking local search results. So, for Google we search results and for Google Map search results, Google has now placed more emphasis on the traditional signals. Signals such as keywords, page quality, and domain authority. These signals are the determining factors when presenting the top local results for searchers.