Improved User Experience
Having a well-crafted URL provides an easy understanding to both humans and computers on what the destination page will be about. For example, homedepot.com clearly gives away what your destination page will be. Where ksifnelwd.com doesn’t really give too much information away. It is not clear what they will be seeing it they follow the link. So, having a URL that gives the user an idea of where they are heading gives the user experience a boost.
When asking “Does my URL effect SEO?”, the only reason that comes to mind is rankings. In other words, can i get an SEO boost if I have a well Sculpted URL. Well, URLs use to be a major factor is SEO. That simply just ins’t the case anymore. However, they still do give you a minor boost. So, anyone who takes SEO seriously know that every little boost, no matter how small it may be, is very helpful. In this case, it gives a minor boost to a particular page’s relevance in the search query. Also, having your keyword in the URL can give you a little additional boost as well. URLs just aren’t a major factor anymore.
Well designed URLs, when you really need to squeeze one in, can be a great anchor text. Also, this works even better if you have your keywords in you URL. So, having a well-written URL can serve as its own anchor text when you copy and paste it throughout various platforms such as forums, social media, blogs, and other online venues.