If you are taking a proper approach to your FAQ pages, then they will become a valuable resource about products/services offered throughout the industry. Resources which create organic traffic. Valuable resources such as these pages are most often linked to by relevant, third party sites, and are an important signal to search engines. signals which tell search engines that your content is a trusted source of information. When Google recognizes that enough people are linking to you, you have let them know to that your content is valuable. When Google considers your content to be trusted and valuable, you rank higher. Google has changed its algorithms to focus on ensuring your content is as factual as it can be. Content is king.
Social Media Content
As we are already aware, social media does not have a direct impact on the search engine algorithms or rankings. However, social media activity today is an essential way to build your brand and develop trust with your customers/audience. Sharing your frequently asked questions throughout your social media, along with the link to your answer, is an excellent way to drive in traffic to your site. Especially when posting to your social media accounts is free. The point of advertising is to bring in business. Also, you must make sure that your cost is low enough that you benefit from the advertising. Therefore, FREE ADVERTISING on social media is a must. You must have all platforms which you can benefit from, while keeping a consistent posting schedule, with relevant content, in order to optimize your exposure.