How FAQ Pages Can Help SEO?
How FAQ Pages Can Help SEO? Frequently asked questions pages are extremely useful from a users perspective. Whenever a visitor has a question, they are able to go to your FAQ page and find the answer. They’ll only find the answer to the source they trust, so having your content be top level information will allow your FAQs to be trustworthy enough. Also, this information being placed on your website will allow customer service/sales team members to go throughout their process more easily. They won’t have to spend as much time answering the same popular question over and over again as they can just direct them to the FAQs. Therefore allowing them to spend more time on answering the in depth, complex questions which customers and visitors may have. Also, getting the opportunity to answer more personal questions from prospects/customers and sales in general.
From an SEO perspective, there are many ways in which FAQ pages can assist you in boosting your SEO. However, we have come up with four major factors which will increase your SEO by publishing a proper FAQ page. These should all be a part of your content marketing strategy already, So, if you don’t already have an FAQ page, you should consider it. It is a worthwhile strategy for both customer service and SEO. Finding the right questions to post is the difficult part. But that is something which can be fixed with a little bit of research.
They Can Start To Rank Organically
As a result of search engines becoming better at understanding a searcher’s intent, people’s search habits are shifting. More and more people are are beginning to use long-tail keywords and full questions in search engines. Therefore, if your FAQ is a match for their question, then it has an opportunity to rank prominently. Although the FAQ pages may not drive in tons of organic traffic, the traffic which will show up is very targeted to the page you have created. Making them further along in the buying process and possibly interested in what you have to offer. Any SEO expert will tell you that any boost to your SEO or organic traffic is worth it. It is very hard to break through as the top spot on the search results rankings. The tiniest boost could mean the difference from top 3 and top 5 rankings.
Sometimes frequently asked questions can be remade into a well developed blog post. As a result, your blog post will provide you with a greater opportunity to expand on your answer. Also, you could redirect it into another related topic to have the blog post reach a larger audience. If the question is frequently asked, then you clearly know that people are interested in the answer. Therefore, having blog topics based around your FAQs will results in more traffic towards the audience you are trying to reach.
If you are taking a proper approach to your FAQ pages, then they will become a valuable resource about products/services offered throughout the industry. Resources which create organic traffic. Valuable resources such as these pages are most often linked to by relevant, third party sites, and are an important signal to search engines. signals which tell search engines that your content is a trusted source of information. When Google recognizes that enough people are linking to you, you have let them know to that your content is valuable. When Google considers your content to be trusted and valuable, you rank higher. Google has changed its algorithms to focus on ensuring your content is as factual as it can be. Content is king.
Social Media Content
As we are already aware, social media does not have a direct impact on the search engine algorithms or rankings. However, social media activity today is an essential way to build your brand and develop trust with your customers/audience. Sharing your frequently asked questions throughout your social media, along with the link to your answer, is an excellent way to drive in traffic to your site. Especially when posting to your social media accounts is free. The point of advertising is to bring in business. Also, you must make sure that your cost is low enough that you benefit from the advertising. Therefore, FREE ADVERTISING on social media is a must. You must have all platforms which you can benefit from, while keeping a consistent posting schedule, with relevant content, in order to optimize your exposure.