Is An SEO Audit Helpful?
Is An SEO Audit Helpful? Simply put, yes, they are very helpful. Websites are like vehicles, they require maintenance. The best SEO strategies always need reviewing and constant streams of analytics. As a result, you will be able to keep your SEO health and to ensure you continue on your intended path. In order to have the most successful search engine traffic, you must have an individual or a team dedicate the correct amount of time to deliver results. However, SEO audits are a whole different beast.
What’s Involved In An SEO Audit?
Just like vehicles, not all audits are the same. All the fundamentals are the same, however, SEO audits become greatly different once you start going in depth. Therefore, the results differ according to the content found throughout the audit. But, there are at least a few factors that the audit with take into consideration:
- Overall Keyword Strategy
- Website User Flow
- On Site Optimization
- Backlink Profiles
- Content Strategy
Why do they do these things in most, if not all, default strategies? Simple. To understand the overall health of your website with regards to SEO. Also, you will learn multiple strategies which you and your firm can choose to implement or not. So, if you don’t already have a way to receive an SEO audit, you should look into getting one.
Audits For In House Teams
There is always going to be a battle between the in house employees, who study the industry in and out to ensure they stay up to date, or agencies who are able to do it at a much cheaper cost. Both have advantages and both have disadvantages, however, the perks of an agency is they have all the up to date tools and techniques already instilled into their plans and strategies. Audits are a great way to improve your in-house teams skill or to refresh the strategies of the agencies.
Audits For Agencies
Monthly retainers can place tremendous pressure on agency teams to complete their obligations in their proposal. Often campaigns will roll right past their due date without giving themselves a second to breathe. An audit will provide an agency with the time to review the success and failures which have been revealed from the campaign. Also, depending on how long the campaign has been running, you will be able to determine more ways to move forward. regardless of whether you are running you SEO audit in house or if you have outsourced it, it is worth having your campaign take a halftime break. This way you will have a period of time where you will be able to make you tweaks to the original plan in order to ensure optimization. Just like in football, you win the game in the fourth quarter thanks to you halftime adjustments.
Ways To Improve Technical SEO
- Do Panda And Penguin Checks – These updates created by Google were designed with the goal to serve higher-quality websites within SEPRs. Panda focuses more on the side of content and banners. Penguin analyzes whether your links on your pages are natural or logical. You must keep up with these algorithms as they are ongoing and ever-changing.
- Improve Page Titles – Page titles must be very specific to the topic you are creating a page over. Consider it as the pages slogan. Every page needs its own slogan which distinctly separates it from any other page. Also, each page must have its own unique content to match that slogan.
- Create Excellent Meta Descriptions – Consider this to be the invitation to your website. It is designed to be short and sweet, yet detailed and right to the point. This will help attract people to your website through the search engine pages.
- Perform A Site Crawl To Identify Any Issues – Having your website crawled allows you to gain a bird’s eye view of any problems or issues that might be secretly lurking throughout your website. For example, you might have a few pages which are set to “noindex’. This is a major issue. As a result, search engines can’t crawl you page. This means you are losing every opportunity to rank for that page. You are completely unable to build any organic traffic to a page that you have set to “noindex”.