What Are Keywords? Keywords are the topics or ideas which define what your content is about. So, in terms of SEO, they are words or phrases which searchers will type, into their search engine of choice, to gain a list of relevant results. To put it in simple terms, it is what your page is about. It describes all your images, all your videos, text, etc. Therefore, when a searcher finds your page, it is based off the search they are inquiring about. As a website owner, you are tasked with ensuring your pages are specific to their keywords, are relevant to your websites overall mission or goals, and are not crossed over into multiple pages. Duplicate content is not a good thing. So, keep your pages specific, relevant and factual to be easily found in search engines.

Keywords are important because they the connector between what people are searching for and the content which you are providing. The goal for ranking in search engines is to provide your website with a strong flow of organic traffic. You want to be on the top of the search engine results page to receive that type of organic traffic. Keywords you choose (meaning, the ones you will choose to include in your content) will determine the traffic you will receive. For example, if you are a golf, you might want to rank for “top clubs”. However, you want to be careful because you do not want to be confused with a place to dance at night.

They are as much about their audience as they are about your content. You might have to describe what you offer in a different way than normal, however, finding the keywords which are being searched for will increase their effects. In order to create content which ranks organically, you must understand what your audience is searching for. This way you can use the type of language they use and the type of content they seek. This is all found through doing proper keyword research.

Using Keywords On Your Page

It is not worth it if you are just going to blindly toss keywords into your pages. You must create compelling content around the keyword to give it value to real people. It isn’t all about just how Google views you if nobody wants to see the information on your page, Just sending hints to the Google bots judging your content isn’t enough anymore.

There are some basic rules to keyword usage which you must follow to get started. Unique keywords must be on each page of your site which they are relevant to in order for bots and humans to be reassured that you have the content they are looking for. This ranges from you title tag to your body of content. You want the keywords to get right to the point on what your page is about. Some believe that using click bait will increase your traffic drastically. While it will increase your traffic, the traffic coming in will be irrelevant to the page as they are only clicking due to the content you placed as the click bait.

Having your keywords in your URL will increase your status as your site will be more trustworthy. Think of it, if you are looking for carpentry tips would you trust https://localcarpentryexperts.com/how-to-build-a-deck/ or https://steveandjohn.com/tips/? Also, having your keywords appear in your H1 tag, meta description, and alt attributes if your images will all increase results and rankings as it continues to give your content a more trustworthy ranking. Using keywords in this way will be the best way to gain exposure through search engines.