Using Keywords On Your Page
It is not worth it if you are just going to blindly toss keywords into your pages. You must create compelling content around the keyword to give it value to real people. It isn’t all about just how Google views you if nobody wants to see the information on your page, Just sending hints to the Google bots judging your content isn’t enough anymore.
There are some basic rules to keyword usage which you must follow to get started. Unique keywords must be on each page of your site which they are relevant to in order for bots and humans to be reassured that you have the content they are looking for. This ranges from you title tag to your body of content. You want the keywords to get right to the point on what your page is about. Some believe that using click bait will increase your traffic drastically. While it will increase your traffic, the traffic coming in will be irrelevant to the page as they are only clicking due to the content you placed as the click bait.
Having your keywords in your URL will increase your status as your site will be more trustworthy. Think of it, if you are looking for carpentry tips would you trust https://localcarpentryexperts.com/how-to-build-a-deck/ or https://steveandjohn.com/tips/? Also, having your keywords appear in your H1 tag, meta description, and alt attributes if your images will all increase results and rankings as it continues to give your content a more trustworthy ranking. Using keywords in this way will be the best way to gain exposure through search engines.