What are long tail keywords? Simply put, it is a keyword phrase that contains three words or more. However, some will say that two or more is considered to be long tailed. The main function of a long tail keyword is to target a specific topic or niche rather than target large mass audiences. As a result of the more defined targeting, the competition is generally less competitive than when you use a generic, one word keyword. For example, “pizza” would be your generic keyword. It is very broad and has well over a million results. You want a more narrow search than ‘over a million’, so using “deep dish pizza” will help you locate the pizzeria which has the type of pizza you like more easily by narrowing down your search with more specific details.