What is a Landing Page?

What is a landing page? A landing page is a standalone web page devised to turn visitors into customers. Think of a landing page as a salesperson, whose job it is to make visitors continue on your desired course of action. The process of obtaining conversions using a landing Page typically begins with a social media or email campaign. Within these campaigns people will be linked to this landing page where they will decide whether or not to fill out information. From there, if they have entered an email, they will receive emails that will either convert them into a customer, if not a lead.

What is a Landing Page

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Valuable for Lead Generation

So, once you have received an email address from on of you landing pages, you can now begin the nurturing process. This is typically sent through a sequence of emails. During the nurturing process, you will learn a lot about your lead, like how far along they are in the buying process. Also, you will be teaching your lead all about you and your organization. The more they like about what they learn, they more likely they are to buy.

During the process, you are able to expose your lead to your leadership and examples of your problem solving skills. It allows you to pass along information you want to help educate them about your organization.

What are the Elements of a Landing Page?

  • A page completely focused on the offer – Even website navigation will get removed to not distract from the offer.
  • A compelling headline and space to explain how the offer is worth the value – So that a visitor would agree to leave their email address based off the information they have read.
  • An image – A display of what the offer looks like.
  • A contact form – Form to capture at least the email address. Also, to gather any further information needed. Be sure to keep at a minimum.
  • A means for delivering the offer – A thank you page for submitting into the contact form.

An Alternate Solution to Landing Pages

Yes, landing pages are the more popular method, however, there is a decent enough alternative. This is due to the difficulty you might bump into if your content management system doesn’t allow you to easily create landing pages. The alternative is a Pupup Leadflow Offer Form. It is simple, yet intensely effective lead generation tool when correctly combined with the behavior on the page. This is due to it not showing up until the visitor has spent enough time exploring the page. Also, you can display visual offer and a compelling headline to go along with the popup.

With this tool the user clicks one to four form fields which ask for email address and other relevant information. Once completed, the visitor can then access the offer through the link included in the form which will lead them to your “thank you” message. Through this solution, you are not able to send follow up emails to your prospect, or customize your thank you page experience, however it does provide you with a flexible alternative.

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