What Is An SEO Competitor Analysis? Put in simple terms, it is the technique you would use to discover what keywords your competitors are ranking for. Some people think SEO is overwhelming. Well, they are right. There are so many little details you must know and follow to have top level SEO. As a result, knowing your competitors keywords is essential. Some people don’t realize that their competitors are actually an undiscovered ally. Especially when they have been doing it for much longer than you have.
By discovering what keywords your competitors are ranking for, you uncover what keywords you must start developing throughout your website. Due to their hard work, you are able to reverse engineer their success, identify its weaknesses, and develop more credible and trustworthy content. However, you must not duplicate their content as you will not receive the same boost.
Your goal through doing this is to get insights and strategies from others in your market, adapt them as your own, improve them and gain an edge over those who are already thriving in the rankings. When it comes to search engines, this has never been more important. People forget that the reason all these algorithms were created by Google were to provide the best possible search engine experience for the users through relevant, high-quality content.