5 Risky Black Hate SEO Strategies Used
In the world of SEO, there are clear policies to follow. Rules are rules and they are established to keep a level playing field and to provide a safe environment to ensure the quality of the user experience. Ranking high requires keeping up with the current trends which follow these rules and guidelines. Yet, we still seem to find users who want to cut corners and break the rules. The will be penalized, but they are still a nuisance along the way.
Just in case you were curious what trends to avoid, here is a list of five which are very commonly used, and very commonly penalized:
- Paid Links – Buying links is way to easy. Once the transaction is done, there is no need to bother with the quality of the content. Also, the anchor text is a strong Google ranking factor, is also chosen to the customers preference. This is a serious Black Hat tactic.
- Spam Comments – Intended to create free backlinks, this method gains you 100% no follow and no transfer of link juice. Which does make this technique a real waste of time. However, it is still extremely popular. There are even tools which will sprinkle comments throughout the Internet
- Duplicate Content – Copy and Pasting someones work across many domains will destroy the value that the content delivers to your competitor. For example, if you knew that one of their blogs is bringing in 90% of their traffic, then posting that blog everywhere will destroy their rankings, if they aren’t prepared.
- Article Spinning – Similar to duplicate content, and is getting more and more popular with every update to Google’s rules, this is the next level of plagiarism. This involves taking great content, from an already established source, and changes a few of the phrases to modify it in a way to become its own content. This method significantly cuts down the chances of being detected by the plagiarism tool.
- Cloaking – This method is considered to be a deceptive trick due to the way it gets around the rules and regulations to gain their desired rankings. This is a direct violation of the Google Webmaster Guidelines because it serves people with irrelevant results.