What Is Earned Media

What is Earned Media? So, marketers have many ways in which you can get the word out about their brand. Most of which involve paying to spread the word. While some allow you to promote your brand in places which you have full control or ownership over. Also, some involve getting other people to take notice of your brand and then choose to promote it for you. Those are the three different forms of media (paid, owned, and earned). Still to this day people value earned media above the other two methods.

What Is Earned Media
What is Earned Media

Types Of Earned Media

Content Creation

Using AI to figure out why other sites are ahead of yours, we analyze their content and create better posts on your website to move up.

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Optimization

On-page optimization is one of the most important aspects of a successful SEO campaign. This is how you tell Google what a page is about.

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Backlink Creation

Vital for building trust and proving to search engines that you are what searchers are looking for, we build new backlinks every month.

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Competitor Analysis

Analyzing your competitors and why they are outranking you is our specialty. We run many complex tools to gather and test every important data point.

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Why Your Brand Needs Earned Media

One of the main reasons you want earned media is trust. Most people will trust a recommendation from family and friends. In the age of social media, the definition of “friend” has become extremely flexible, however, people also trust the opinions of others online. Examples are Yelp or any other review/blog site. Also, paid media is known to have around a one percent conversion rate, while earned media typically averages around five percent. Remember, you are not paying for earned media, meaning you also are not paying the cost of the customer acquisition.

The Tricky Side To Earned Media

As we all know, nothing is perfect. This also applies to earned media. However, the big drawback is that it is the one area where your brand has the least amount of control over. When you publish your brand’s content on your website or social media profile, you have complete control over what gets said. But, earned media is like the Wild West. It may be true that some people have great things to say about your brand, but there will always be those people who have nothing nice to say and just need to take their anger out somewhere. So, one way to make sure your company receives positive reviews through you controlling the message you put out through your own channels. For example, making sure your posts or tweets don’t offend anybody is a good start to preventing negative reviews.

How To Get Earned Media

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