What is Inbound Marketing? Inbound Marketing is the process of drawing in prospects, via content marketing. As a result, this marketing methodology is one of the best and most cost-effective ways to convert prospects into customers. Typically you will see Inbound Marketing as a website, SEO, PPC, email marketing, and social media marketing.
Why is Inbound Marketing Popular Today?
Today, we live in a society where information creation is accelerating at an alarming pace. About 90% of information today has been created within the last couple of years.According to IBM, 2.5 quintillion bytes of data is created each day. This is due to the amount of power that the buyer has today. As a result, the web is providing them with instant information gratification. According to IBM, 2.5 quintillion bytes of data is created each day. People are able to access any information about the product or service they are looking into purchasing. Things such as detailed specification, pricing, and reviews about the product or service. Also, they are able to do this at 24/7.
Even though you are able to find any information through the web today, companies constantly encourage buyers to describe every possible aspect of their experience online. The more free advertising the better right? This is the tool which provides the users with their instant information whenever they feel the need to find it. Therefore, Inbound Marketing is the reason behind the buyer’s power. It allows you to build the level of trust, reputation, and authority within your niche.
However, when you are the reason the buyer has that level of power, you must understand that you never have full control over it. You can only maintain the relationship to have in benefit your product or service. The minute you cause the user to use their buying power against you, you will regret whatever tweet or statement your published that cause them to turn against you. Maintaining the relationship is a huge piece which gets overlooked by those who fail.
Do You Need Inbound Marketing To Survive?
Yes! Without it, you might not. It offers many benefits to your company. When done properly, it can provide great things such as:
- Generate social media shares and inbound links.
- Shape a brand preference and influence future purchases.
- Give the customers the control.
- Increases your brand awareness.
- Give an excellent boost to your search engine optimization efforts.
- Gives your customers the ability to interact with your brand 24/7.
- Generates qualified leads at a far cheaper price (In comparison to traditional marketing methods).
Unlike your more traditional marketing initiatives, inbound marketing thrives on building upon itself over time. For example, publishing an excellent pice of content has the potential to provide you with immediate and long-term benefits. It attracts attention to your company when you publish it, while also being a continuous resource to your clients while it remains on your site. As the exposure continues to grow, it will become an ongoing source of inbound traffic through the power it provides to your search engine optimization, social media shares, and through word of mouth.