Today, we live in a society where information creation is accelerating at an alarming pace. About 90% of information today has been created within the last couple of years.According to IBM, 2.5 quintillion bytes of data is created each day. This is due to the amount of power that the buyer has today. As a result, the web is providing them with instant information gratification. According to IBM, 2.5 quintillion bytes of data is created each day. People are able to access any information about the product or service they are looking into purchasing. Things such as detailed specification, pricing, and reviews about the product or service. Also, they are able to do this at 24/7.
Even though you are able to find any information through the web today, companies constantly encourage buyers to describe every possible aspect of their experience online. The more free advertising the better right? This is the tool which provides the users with their instant information whenever they feel the need to find it. Therefore, Inbound Marketing is the reason behind the buyer’s power. It allows you to build the level of trust, reputation, and authority within your niche.
However, when you are the reason the buyer has that level of power, you must understand that you never have full control over it. You can only maintain the relationship to have in benefit your product or service. The minute you cause the user to use their buying power against you, you will regret whatever tweet or statement your published that cause them to turn against you. Maintaining the relationship is a huge piece which gets overlooked by those who fail.