So, you’re asking about reputation management? Well, most of us can recall a time where someone said something behind our backs. Also, the hurt feeling of knowing these conversations were going on. But, most importantly, the rumors which spread through these conversations which made us feel helpless to the waves. Often, it resulted in a confrontation between the two parties to have the air cleared. Whether they were true or not.
However, today we live in a digital era. A digital era where those who wish to harm us like that will find a few obstacles. Obstacles which will prevent them from accomplishing their goal. Even i have experienced subpar customer services, had a poor restaurant experience, or bought a defective product. Now, with our digital devices, we take to the Internet to voice our negative feelings. While some of us will take it further and spread false information to influence their objectives. The personal nature and accessibility of social media, tied to your business’ web presence, creates a necessity to manage your reputation.