What is White Hat SEO? Also known as Ethical SEO, White Hat SEO is the usage of optimization techniques and strategies which follow SEO guidelines that focus on a human audience. An example of this is a website that focuses on organic trafficking while at the same time being optimized for SEO, and the use of keywords or backlinks, basically any content written for human readers. This is a great idea for those looking to instill a long-term investment in their website.
White Hat vs Black Hat
Both have the same goal, to increase the search rankings of your website. However, only one contains ethics which follow Google’s guidelines. Black Hat SEO is the use of strategies, tactics, and techniques which do not follow the rules. In fact, they are unethical all together. They do provide excellent results, but the bank robber was also happy about his results until the cops knocked on his door.
White Hat SEO, the ethical route, involves following the rules and thriving. The focus is to drive in users through the use of the best search engine results. Your will generally:
- Play by Google’s rules
- Optimize for humans not search engines
- Create quality content which people would feel inclined to read and share
- Create a website which stands out from the rest in your niche