Local SEO is the art of getting a business to appear in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Yellow Bot. Search engines have decided that these searches indicate local intent, maybe to hire a contractor or visit a store. The work to get listed on these results is different than the organic results.
Many components help you appear these results, and it’s really time-consuming to do right. The most important element is your companies Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information has to be written out exactly the same on your website, your Google My Business profile, and on all of the listing websites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your website then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to detect other web pages that list your company. These are called citations. If Google can’t match up the company name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your company greatly.
Here at our SEO firm, we ensure that the business address on your website and every citation site matches exactly. For the listing sites you don’t already have, we make those profiles. Your company needs at least 48 specific citations on listing sites to be ranked for valuable search keywords. There are over 125 additional important listing sites. Some of these sites are industry specific, and we create all that we can for your company to get you the highest rankings possible.
After listings and citations are taken care of you need to focus on reviews. Search engines want you to have reviews created by real customers on your profiles and your website. We provide tools that help you ask customers for reviews and display them on your website. This addition has the added benefit of displaying stars on some of your listings in search results, and customers are more likely to click on websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our assisted living SEO services we will get your company ranked and provide you all of the tools you need to monitor your progress.