Local SEO is the act of getting a company to appear in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Yellow Bot. Search engines have decided that these searches show local intent, maybe to hire someone or visit a store. The work to get listed on these results differs from the organic results.
There are many factors that go into appearing in these results, and it’s extremely time-consuming to do right. The most important element is your company Name, Address and Phone Number which we call NAP in the SEO industry. These have to be written out precisely the same on your website, your Google My Business profile, and on all of the listing sites that you have profiles. If you write your business address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to identify other web pages that list your company. These are called citations. If Google can’t match up the company name, address, and phone number properly then it might miss a citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our company, we make sure that the business address on your website and every citation site matches exactly. For the listing sites you don’t have, we make those profiles. You need at least 48 specific citations on listing sites to be highly ranked for valuable search keywords. There are over 125 additional listing sites that are important. Some of these sites are specific to an industry, and we create all that we can for your company so you get you the highest rankings possible.
After listings and citations are taken care of the next big factor is customer reviews. Google wants you to have reviews created by real customers on your profiles and your company website. We have tools that help you ask customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of showing stars on some of your listings in Google results, and searchers are more likely to click on websites if they see positive reviews.
When you hire our SEO company, you’re hiring the best. With our architect SEO services we will get your company ranked and provide you all of the tools you need to monitor our progress.