Local Search Engine Optimization is the act of getting a business to show up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Foursquare. Google has decided that these search terms express local intent, maybe to hire a contractor or visit a store. The effort to get a company listed on these results differs from the organic results.
There are many components that go into appearing in these results, and it’s extremely time-consuming to get it done properly. The most important component is your businesses Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information has to be written out exactly the same on your website, your Google My Business profile, and on all of the citation websites that you have profiles. That means if you write your business address as “123 Main St, #4, New York, NY” on your site then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to find other web pages that are about your business. These are called citations. If Google can’t match the business name, address, and phone number precisely then it might miss a citation. You need many citations to rank well on the maps. Making a mistake here will cost your business greatly.
Here at Local SEO Company, we ensure that every mention on your website and every citation site matches perfectly. For the listing sites you don’t have, we work to create those profiles. You need at least 48 specific citations on listing sites to be ranked for valuable search terms. There are an additional 125 important listing sites. Some are industry specific, and we create all that we can for your business to get you the highest rankings possible.
After listings and citations are taken care of you need to focus on reviews. Search engines want you to have reviews created by customers on your profiles and your website. We provide tools that manage asking customers for reviews and display them on your website. This has the added benefit of showing stars on some of your listings in search results, and searchers are more likely to click on websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our bar SEO services we’ll get your business ranked and provide you everything you need to monitor your progress.