Local SEO is the work needed to get a business to turn up in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Foursquare. Search engines have decided that these searches express local intent, maybe to hire someone or visit a store. The work to get a company listed on these results is different than the standard organic results.
Many components work together to get your company into these results, and it’s extremely time-consuming to get it done properly. The most important element is your business Name, Address and Phone Number which are referred to as NAP in the industry. This information needs to be written out precisely the same on your website, your Google My Business profile, and on all of the citation websites that you have profiles. That means if you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to discover other web pages that list your company. These listings are called citations. If Google can’t match up the company name, address, and phone number properly then it might miss a citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we ensure that the business address on your website and every citation site matches exactly. For the local listing sites you don’t already have, we make those profiles. Your business needs at least 48 specific citations on listing sites to get highly ranked for hard-to-win search terms. There are over 125 additional important listing sites. Some are industry specific, and we make as many of them as we can for your company so you get you the best rankings possible.
After citations and listings are taken care of the next big factor is reviews. Search engines want you to have real customer created reviews on your profiles and your business website. We offer tools that manage asking customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of showing stars on some of your entries in search results, and new customers are more likely to click on companies websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our accident attorney SEO services we will get your company ranked and provide you all of the tools you need to monitor your progress.