Local SEO is the act of getting a company to show up in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Local.com. Search engines have decided that these searches exhibit local intent, maybe to hire a contractor or visit a store. The effort to get a business listed on these results is different than the standard organic results.
Many components go into appearing in these results, and it’s really time-consuming to get it done right. The most important factor is your company Name, Address and Phone Number which we call NAP in the SEO industry. This information needs to be written out exactly the same on your website, your Google My Business listing, and on all of the listing sites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to identify other web pages that are about your company. These listings are called citations. If a search engine can’t match the company name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our company, we ensure that every mention on your website and every citation site matches perfectly. For the local citation sites you don’t have, we create those profiles. Your business needs at least 48 specific citations on listing sites to be highly ranked for valuable search terms. There are over 125 additional important listing sites. Some of these sites are industry specific, and we create all that we can for your company to get you the best rankings possible.
After citations and listings are taken care of you need to focus on reviews. Search engines want you to have customer created reviews on your profiles and your website. We have tools that manage asking customers for reviews and display them on your website. This addition has the added benefit of showing stars on some of your listings in search results, and new customers are more likely to click on companies websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our car dealer SEO services we’ll get your business ranked and provide you everything you need to monitor your progress.