Local SEO is the work needed to get a business to turn up in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Yelp. Search engines have decided that these searches have local intent, maybe to hire someone or visit a store. The work to get a company listed on these results is different than the organic results.
There are many components that work together to get your company into these results, and it’s extremely time-consuming to get it done properly. The most important component is your business Name, Address and Phone Number which we call NAP in the SEO industry. This information has to be written out exactly the same on your site, your Google My Business listing, and on all of the listing sites that you have profiles. That means if you write your business address as “123 Main St, #4, New York, NY” on your website then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to find other web pages that list your company. These listings are called citations. If Google can’t match the company name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our SEO firm, we make sure that the business address on your website and every citation site matches perfectly. For the local listing sites you don’t have, we create those profiles. Your business needs at least 48 specific citations on listing sites to be highly ranked for hard search keywords. There are an additional 125 listing sites that are important. Some are industry specific, but we work to create as many of them as we can for your company to get you the best rankings possible.
After listings and citations are taken care of the next big factor is reviews. Search engines want you to have reviews created by customers on your profiles and your company website. We provide tools that help you ask customers for reviews and help you display them in ways that Google likes. This has the added benefit of showing stars on some of your listings in search results, and customers are more likely to click on companies websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our carpenter SEO services we’ll get your company ranked and provide you all of the tools you need to monitor our progress.