Local Search Engine Optimization is the work needed to get a company to turn up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Merchant Circle. Google has decided that these searches have local intent, maybe to hire a contractor or visit a store. The work to get a company listed on these results is different than the organic results.
There are many factors that help you appear these results, and it’s extremely time-consuming to get it done right. The most important element is your business Name, Address and Phone Number which are referred to as NAP in the SEO industry. These have to be written out exactly the same on your business website, your Google My Business listing, and on all of the listing websites that you have profiles. That means if you write your business address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to identify other web pages that list your company. These listings are called citations. If a search engine can’t match up the company name, address, and phone number properly then it might miss a citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our company, we see to it that the business address on your website and every citation site matches perfectly. For the citation sites you don’t already have, we work to create those profiles. Your business needs at least 48 specific citations on listing sites to be highly ranked for hard search terms. There are an additional 125 listing sites that are important. Some are industry specific, and we create as many of them as we can for your company so you get you the best rankings possible.
After citations and listings are taken care of the next big factor is customer reviews. Search engines want you to have reviews created by customers on your profiles and your website. We have tools that manage asking customers for reviews and help you display them in ways that Google likes. This has the added benefit of showing stars on some of your listings in search results, and searchers are more likely to click on websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our business attorney SEO services we’ll get your company ranked and provide you all of the tools you need to monitor your progress.