Local SEO is the act of getting a company to show up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Foursquare. Google has decided that these searches indicate local intent, maybe to hire someone or visit a store. The effort to get a company listed on these results differs from the organic results.
There are many components that go into appearing in these results, and it’s very time-consuming to get it done right. The most important element is your company Name, Address and Phone Number which are referred to as NAP in the SEO industry. These have to be written out precisely the same on your company site, your Google My Business profile, and on all of the listing websites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to find other web pages that are about your company. These listings are called citations. If a search engine can’t match up the company name, address, and phone number precisely then it might miss a citation. You need many citations to rank well on the maps. Making a mistake here will cost your business greatly.
Here at our SEO firm, we make sure that the business address on your website and every listing site matches exactly. For the listing sites you don’t have, we create those profiles. You need a minimum of 48 specific citations on listing sites to get highly ranked for hard search terms. There are over 125 additional listing sites that are important. Some of these sites are industry specific, and we make as many of them as we can for your company to get you the best rankings possible.
After listings and citations are taken care of you need to focus on customer reviews. Search engines want you to have real customer created reviews on your profiles and your business website. We provide tools that help you ask customers for reviews and display them on your website. This has the added benefit of displaying stars on some of your entries in Google results, and customers are more likely to click on companies websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our accountant SEO services we’ll get you ranked and provide you everything you need to monitor your progress.