Local SEO is the act of getting a company to appear in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like . Google has decided that these searches express local intent, maybe to hire a contractor or visit a store. The work to get a company listed on these results is different than the standard organic results.
There are many factors that go into appearing in these results, and it’s surprisingly time-consuming to do right. The most important element is your company Name, Address and Phone Number which are referred to as NAP in the industry. These have to be written out precisely the same on your website, your Google My Business listing, and on all of the listing websites that you have profiles. That means if you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to discover other web pages that list your company. These are called citations. If Google can’t match up the company name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our company, we see to it that the business address on your website and every citation site matches perfectly. For the citation sites you don’t have, we make those profiles. Your business needs at least 48 specific citations on listing sites to get highly ranked for good search terms. There are an additional 125 listing sites that are important. Some of these sites are industry specific, but we create all that we can for your company so you get you the highest rankings possible.
After citations and listings are taken care of you need to focus on reviews. Search engines want you to have real customer created reviews on your profiles and your business website. We have tools that help you ask customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of displaying stars on some of your entries in Google results, and searchers are more likely to click on websites if they see good reviews.
Hire our SEO company and you’re hiring the best. With our barber SEO services we’ll get you ranked and provide you all of the tools you need to monitor the progress.