Local Search Engine Optimization is the work needed to get a website to appear in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like City Squares. Google has decided that these search terms have local intent, maybe to hire a contractor or visit a store. The effort to get listed on these results differs from the standard organic results.
There are many factors that help you appear these results, and it’s highly time-consuming to do properly. The most important component is the Name, Address and Phone Number which are referred to as NAP in the SEO industry. These need to be written out exactly the same on your website, your Google My Business profile, and on all of the listing sites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to detect other web pages that list your organization. These are called citations. If Google can’t match up the name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your greatly.
Here at our company, we see to it that the address on your website and every citation site matches perfectly. For the local listing sites you don’t already have, we work to create those profiles. You need a minimum of 48 specific citations on listing sites to be highly ranked for hard-to-win search keywords. There are an additional 125 important listing sites. Some are specific to an industry, and we make all that we can to get you the highest rankings possible.
After listings and citations are taken care of you need to focus on reviews. Search engines want you to have customer created reviews on your profiles and your website. We offer tools that manage asking customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of showing stars on some of your listings in search results, and searchers are more likely to click on websites if they see positive reviews.
When you hire our SEO company, you’re hiring the best. With our Brunch restaurant SEO services we will get you ranked and provide you everything you need to monitor our progress.