Local Search Engine Optimization is the work needed to get a website to appear in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Local.com. Google has decided that these search terms indicate local intent, maybe to hire a contractor or visit a store. The work to get listed on these results is different than the organic results.
Many components work together to get you into these results, and it’s highly time-consuming to do properly. The most important element is the Name, Address and Phone Number which are referred to as NAP in the SEO industry. These need to be written out exactly the same on your website, your Google My Business profile, and on all of the listing websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to detect other web pages that are about your organization. These listings are called citations. If Google can’t match the name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our SEO firm, we make sure that the address on your website and every listing site matches perfectly. For the local citation sites you don’t already have, we create those profiles. You need at least 48 specific citations on listing sites to be highly ranked for hard-to-win search terms. There are an additional 125 important listing sites. Some of these sites are industry specific, and we create all that we can to get you the highest rankings possible.
After listings and citations are taken care of you need to focus on reviews. Search engines want you to have real customer created reviews on your profiles and your website. We have tools that manage asking customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of displaying stars on some of your listings in Google results, and customers are more likely to click on websites if they see positive reviews.
Hire our SEO firm and you’re hiring the best. With our Burger restaurant SEO services we will get you ranked and provide you all of the tools you need to monitor your progress.