Local SEO is the work needed to get a website to appear in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like City Squares. Search engines have decided that these search terms exhibit local intent, maybe to hire a contractor or visit a store. The effort to get listed on these results differs from the standard organic results.
Many components help you appear these results, and it’s really time-consuming to do properly. The most important element is the Name, Address and Phone Number which we call NAP in the industry. These need to be written out precisely the same on your website, your Google My Business listing, and on all of the listing websites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your website then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to detect other web pages that list your organization. These listings are called citations. If a search engine can’t match up the name, address, and phone number precisely then it might miss a citation. You need many citations to rank well on the maps. Making a mistake here will cost your greatly.
Here at our company, we make sure that the address on your website and every listing site matches exactly. For the listing sites you don’t already have, we work to create those profiles. You need at least 48 specific citations on listing sites to be ranked for hard search terms. There are an additional 125 important listing sites. Some are industry specific, but we create all that we can to get you the best rankings possible.
After citations and listings are taken care of you need to focus on reviews. Google wants you to have real customer created reviews on your profiles and your website. We provide tools that help you ask customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of displaying stars on some of your listings in search results, and new customers are more likely to click on websites if they see positive reviews.
When you hire our SEO firm, you’re hiring the best. With our Chicken restaurant SEO services we will get you ranked and provide you everything you need to monitor the progress.