Local Search Engine Optimization is the act of getting a website to show up in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like Manta. Google has decided that these search terms indicate local intent, maybe to hire a contractor or visit a store. The effort to get listed on these results is different than the organic results.
Many factors go into appearing in these results, and it’s really time-consuming to do properly. The most important factor is the Name, Address and Phone Number which we call NAP in the SEO industry. This information has to be written out precisely the same on your website, your Google My Business listing, and on all of the listing websites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to discover other web pages that list your organization. These listings are called citations. If a search engine can’t match the name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our SEO firm, we ensure that every mention on your website and every citation site matches perfectly. For the local listing sites you don’t already have, we work to create those profiles. You need at least 48 specific citations on listing sites to get highly ranked for hard-to-win search terms. There are over 125 additional listing sites that are important. Some are industry specific, and we work to create as many of them as we can to get you the best rankings possible.
After citations and listings are taken care of you need to focus on reviews. Search engines want you to have real student created reviews on your profiles and your College website. We have tools that help you ask students for reviews and display them on your website. This has the added benefit of displaying stars on some of your listings in search results, and students are more likely to click on websites if they see positive reviews.
Hire our SEO company and you’re hiring the best. With our College SEO services we will get you ranked and provide you all of the tools you need to monitor our progress.