Local SEO is the work needed to get a website to appear in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like Local.com. Search engines have decided that these search terms express local intent, maybe to hire a contractor or visit a store. The effort to get listed on these results differs from the standard organic results.
Many factors work together to get you into these results, and it’s extremely time-consuming to get it done right. The most important factor is the Name, Address and Phone Number which are referred to as NAP in the industry. These have to be written out precisely the same on your site, your Google My Business profile, and on all of the listing websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to find other web pages that are about your organization. These are called citations. If a search engine can’t match up the name, address, and phone number precisely then it might miss a citation. You need many citations to rank well on the maps. Making a mistake here will cost your greatly.
Here at our SEO firm, we ensure that the address on your website and every citation site matches exactly. For the listing sites you don’t have, we make those profiles. You need a minimum of 48 specific citations on listing sites to be ranked for hard search keywords. There are over 125 additional listing sites that are important. Some of these sites are industry specific, and we make as many of them as we can to get you the highest rankings possible.
After citations and listings are taken care of you need to focus on reviews. Search engines want you to have real customer created reviews on your profiles and your Columbian restaurant website. We provide tools that manage asking customers for reviews and display them on your website. This addition has the added benefit of displaying stars on some of your entries in search results, and customers are more likely to click on websites if they see good reviews.
Hire our SEO company and you’re hiring the best. With our Columbian restaurant SEO services we will get you ranked and provide you all of the tools you need to monitor your progress.