Local SEO is the work needed to get a website to turn up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Yellow Bot. Search engines have decided that these search terms express local intent, maybe to hire a contractor or visit a store. The work to get a business listed on these results differs from the organic results.
Many components help you appear these results, and it’s extremely time-consuming to get it done right. The most important factor is the Name, Address and Phone Number which are referred to as NAP in the SEO industry. These have to be written out exactly the same on your site, your Google My Business profile, and on all of the citation sites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your website then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to identify other web pages that are about your organization. These listings are called citations. If Google can’t match up the name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we see to it that the address on your website and every citation site matches perfectly. For the listing sites you don’t already have, we produce those profiles. You need a minimum of 48 specific citations on listing sites to get highly ranked for hard search keywords. There are an additional 125 listing sites that are important. Some are industry specific, but we create as many of them as we can to get you the best rankings possible.
After listings and citations are taken care of you need to focus on reviews. Search engines want you to have real customer created reviews on your profiles and your website. We provide tools that manage asking customers for reviews and display them on your website. This has the added benefit of showing stars on some of your entries in Google results, and new customers are more likely to click on websites if they see positive reviews.
When you hire our SEO company, you’re hiring the best. With our Ethiopian restaurant SEO services we’ll get you ranked and provide you all of the tools you need to monitor your progress.