Local Search Engine Optimization is the work needed to get a website to turn up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Yelp. Search engines have decided that these search terms exhibit local intent, maybe to hire a contractor or visit a store. The effort to get a business listed on these results differs from the organic results.
Many components work together to get you into these results, and it’s surprisingly time-consuming to get it done properly. The most important element is the Name, Address and Phone Number which are referred to as NAP in the SEO industry. This information has to be written out precisely the same on your site, your Google My Business profile, and on all of the citation sites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to detect other web pages that are about your organization. These are called citations. If Google can’t match the name, address, and phone number precisely then it might miss a citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our SEO firm, we make sure that every mention on your website and every listing site matches exactly. For the citation sites you don’t have, we make those profiles. You need at least 48 specific citations on listing sites to be ranked for hard search keywords. There are over 125 additional important listing sites. Some are industry specific, but we make all that we can to get you the best rankings possible.
After citations and listings are taken care of you need to focus on reviews. Google wants you to have real customer created reviews on your profiles and your Healthy restaurant website. We offer tools that help you ask customers for reviews and help you display them in ways that search engines like. This addition has the added benefit of showing stars on some of your listings in Google results, and searchers are more likely to click on websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our Healthy restaurant SEO services we’ll get you ranked and provide you all of the tools you need to monitor your progress.