Local SEO is the work needed to get a website to turn up in search results that Google shows maps and contact information on, and into citation sites that local searchers use to find companies like City Squares. Google has decided that these searches indicate local intent, maybe to hire someone or visit a store. The work to get listed on these results differs from the standard organic results.
Many factors help you appear these results, and it’s surprisingly time-consuming to do right. The most important component is the Name, Address and Phone Number which we call NAP in the industry. This information has to be written out precisely the same on your site, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to find other web pages that are about your organization. These are called citations. If a search engine can’t match up the name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our company, we make sure that every mention on your website and every listing site matches perfectly. For the listing sites you don’t already have, we produce those profiles. You need a minimum of 48 specific citations on listing sites to get highly ranked for hard-to-win search keywords. There are over 125 additional important listing sites. Some of these sites are industry specific, but we work to create all that we can to get you the best rankings possible.
After citations and listings are taken care of you need to focus on reviews. Search engines want you to have real customer created reviews on your profiles and your Italian restaurant website. We provide tools that manage asking customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of showing stars on some of your listings in search results, and searchers are more likely to click on websites if they see good reviews.
When you hire our SEO firm, you’re hiring the best. With our Italian restaurant SEO services we will get you ranked and provide you everything you need to monitor our progress.