Local Search Engine Optimization is the work needed to get a website to turn up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Yelp. Google has decided that these search terms exhibit local intent, maybe to hire a contractor or visit a store. The effort to get listed on these results is different than the standard organic results.
There are many factors that help you appear these results, and it’s extremely time-consuming to do right. The most important component is the Name, Address and Phone Number which are referred to as NAP in the SEO industry. These have to be written out exactly the same on your website, your Google My Business listing, and on all of the citation sites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your site then you can’t write it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to detect other web pages that list your organization. These are called citations. If Google can’t match up the name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we see to it that every mention on your website and every citation site matches exactly. For the local listing sites you don’t have, we work to create those profiles. You need a minimum of 48 specific citations on listing sites to get ranked for valuable search terms. There are an additional 125 listing sites that are important. Some are industry specific, and we work to create as many of them as we can to get you the best rankings possible.
After listings and citations are taken care of the next big factor is reviews. Google wants you to have customer created reviews on your profiles and your Kosher restaurant website. We offer tools that manage asking customers for reviews and help you display them in ways that search engines like. This has the added benefit of showing stars on some of your entries in Google results, and searchers are more likely to click on websites if they see good reviews.
When you hire our SEO company, you’re hiring the best. With our Kosher restaurant SEO services we will get you ranked and provide you all of the tools you need to monitor our progress.