Local Search Engine Optimization is the act of getting a website to appear in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like City Squares. Search engines have decided that these searches have local intent, maybe to hire a contractor or visit a store. The effort to get listed on these results is different than the organic results.
There are many components that work together to get you into these results, and it’s extremely time-consuming to get it done properly. The most important factor is the Name, Address and Phone Number which we call NAP in the industry. This information has to be written out exactly the same on your website, your Google My Business profile, and on all of the listing sites that you have profiles. That means if you write your address as “123 Main St, #4, New York, NY” on your site then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to find other web pages that are about your organization. These listings are called citations. If Google can’t match the name, address, and phone number correctly then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your greatly.
Here at Local SEO Company, we make sure that the address on your website and every listing site matches exactly. For the citation sites you don’t already have, we create those profiles. You need at least 48 specific citations on listing sites to be highly ranked for valuable search terms. There are over 125 additional listing sites that are important. Some of these sites are specific to an industry, and we make as many of them as we can to get you the highest rankings possible.
After listings and citations are taken care of you need to focus on reviews. Google wants you to have real customer created reviews on your profiles and your website. We provide tools that manage asking customers for reviews and help you display them in ways that search engines like. This has the added benefit of displaying stars on some of your entries in Google results, and searchers are more likely to click on websites if they see good reviews.
Hire our SEO firm and you’re hiring the best. With our Mexican restaurant SEO services we’ll get you ranked and provide you everything you need to monitor the progress.